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- Put Nordstrom’s “customer before company” philosophy into practice – in a written mission statement and/or company policy (personal and/or brokerage) – to maximize the customer experience, focusing on service rather than commission.
- Strive to nurture the long-term relationship. Nordstrom’s top salespeople don’t go straight for the sale: one sale equals one commission; one relationship equals a lifetime of business.
- Recognize the importance of follow-through and incorporate it into your daily routine.
- Decipher the Nordstrom mystique and make it work for your real estate business.
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- Combine online and offline strategies into one cohesive marketing plan
- Take a look at “the usual” customer/client appreciation events vs. “the new” ideas of tweet-ups, meet & greets, etc.
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- Learn to create a “Mobile Plan” – complete with checklists and strategies for taking your business on the road.
- Decide how much mobile is right for you – exploring a number of mobile business model options to find the right fit for your personal business.
- Explore 50+ mobile applications, most of which are FREE, that can be downloaded on Smartphones and/or tablets to make mobility = productivity.
- Make your clients comfortable with mobile – overcoming obstacles and objections to your mobile business from clients who are not at your level of tech-comfort.
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- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
- Incorporate public relations strategies into your marketing plan and be your own publicist.
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